Marketing Guide
Pharmaceutical Marketing
Designed as a practical guide for the pharmaceutical industry, Pharmaceutical Marketing applies cutting-edge marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various
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Management of Marketing
Management of Marketing is a concise introductory guide written specifically for students studying marketing as part of an MBA course for whom time contraints are often an issue.
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Marketing to Moviegoers
"Marketing to Moviegoers" is the essential guide to film marketing.
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Street Fighter Marketing Solutions
For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking.
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Marketing Plans
At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan.
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Marketing Through Search Optimization
This book guides readers through proven techniques for achieving and measuring success in search engine marketing (i.e. how to be the top of the rank), along with a review of the most important search engines and directories.
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