Marketing Guide
Ten Deadly Marketing Sins
Marketing's undisputed doyen offers an unbeatable guide on what not to doAs the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working.
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Malcolm McDonald on Marketing Planning
Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world.
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Value-Based Marketing
Sale Price: $38.90*
Retail: $65 (40% off!)
(Overstock Books)
A seminal work - reformulating marketing around creating shareholder value. For the first time, marketing is integrated with the governing objective of management. A practical, step-by-step guide to developing marketing strategies that gener...
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Internet Marketing for Information Technology Companies
While information technology companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential.
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Key Marketing Skills 2
Key Marketing Skills is not just another "introduction to marketing": it is a practical guide that provides professionals and students with vital information on successfully applying marketing strategies.
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Fundamentals of Business Marketing Education
Make the most of your ability to teach business-to-business marketing!
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