Management of Marketing

Management of Marketing is a concise introductory guide written specifically for students studying marketing as part of an MBA course for whom time contraints are often an issue. The text provides coverage of the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Written by a successful author team, Management of Marketing provides a good balance of theory and application to ensure both aspects of the core concepts are covered.